To start a brand you MUST know your values. Why are you chasing this dream? How are you going to chase that dream? What about your dream lights you up?
You know I was going to ask... tell me who they are as specifically as possible. Throw in an Ennegram number if you can get that specific.
Who is that audience? (Learn about them). What struggles do they have? What makes them happy? What can you help them with - then niche down your verbiage to them. What you have to offer, the passions that you have, your ideal clients - those all overlap. You create your content based off of this study about them.
Tell me everything you can about your business.
Is there any branding from your competition that you love or even anything that you don't love? (logos, fonts, colors)
Tell me everything about your dream color palette - include what colors are a definite NO!
Please give a few examples of logos, color palettes and fonts that you love + tell me why. It's a good way to help with your vibe. ADD A LINK IF YOU WOULD LIKE.
They do not have to be in the same field as you, they can just be brands that you think are AMAZING.
For example: website, social media, apparel, storefront, etc.
Thank you so much for taking the time to fill out the form. I know it was a lot, but it helps get us started. If you have any questions, please reach out to summer@summeranddreamer.com
Cannot wait to work together
